High demand for unofficial language

High demand for unofficial language

International English under the microscope Walk into any supermarket to buy carrots and you have a decision to make: do you buy those bunched with leaves, the rough and ready ‘wonky’ type, cleaned and packaged, or baby carrots? It may surprise you to know that baby carrot is a misleading term. Most of these delicate little carrots aren’t plucked from…

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My prediction and three key marketing trends for 2022

The transition period between the end of one year and start of the next is often a time of reflection and of making exciting plans for the next year. It doesn’t feel as if we’ve had the chance to make definite plans in the past couple of years with all the restrictions, testing and vaccines. Instead, our focus has been…

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Institute of Translation and Interpreting (ITI) conference 2021: Evolving in Changing Times

Institute of Translation and Interpreting (ITI) conference 2021: Evolving in Changing Times

Linguists unite! On 12-14 May, language professionals in the UK and abroad gathered online for the Institute of Translation and Interpreting (ITI) conference 2021: Evolving in Changing Times. Besides keeping up to date with industry trends, the latest technology, and participating in fascinating panel discussions, the event challenged me to reflect on my own translation and editing methods. As a…

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