You’d think that cultures that speak a common language, would act in a similar way though wouldn’t you?Starbucks did too, when they tried to enter the Australian market.Aussies act the same as Americans so why wouldn’t their coffee drinking habits be the same? (they thought)Turns out, Australians place greater importance on local businesses and those who are fine with chains…
Read MoreAfter chattare comes followuppare. And after that you hope to deliverare your products and services to become a trusted suppli.Just a few anglicisms that have entered the Italian language recently and have my colleagues tearing their hair out. It’s trendy to use English words in another language but you can go too far – suppli is a fried food typical to the Rome region and makes no sense…
Read More
Language is business. It’s not just a tool for businesses to communicate with each other. Languages export and import words.We’re very generous with the English language and frequently allow our words to spread across the world and infiltrate any language that we come into contact with. I suspect it’s mainly to do with American culture, Hollywood and the language of…
Read More
