If you’ve ever used DeepL or another generative AI-powered solution for translation, you’ll appreciate the time-saving potential and ease of use. But you’ve also probably noticed that the output can rarely be published as it is. It feels disjointed, throws up the occasional strange term, the text just doesn’t sound right. So you send it to a translator for a…
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When you’re looking for a professional to translate your specialist documents from German into English, it can be hard to know where to turn. I recently became ISO 17100:2015 qualified, which got me thinking that long lists of translation qualifications and accreditations aren’t as reassuring as they could be. It isn’t always obvious what they mean or what guarantees my…
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International food businesses are constantly looking for new ways to expand product horizons and reach new markets. While iconic brands set the marketing bar high, the principles they use can also help smaller businesses reach more customers and increase sales. Drawing inspiration from insights shared at a TRKR webinar on ‘Exploring Opportunities in Food and Drink Innovation’ (February 2024), I’ve…
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