A coating only achieves its true potential, whether this is to enhance a product’s appearance, protect it from environmental influences or provide a functional advantage, if the coating adheres strongly to the substrate. Likewise, a company will only achieve its full potential if it is attached to the right customer base. You will only attract and retain clients if you…
Read MoreWhy do translators specialise?
Posted on 26th January 2016
The other day when walking my son to school, he asked me “How do cars go slowly?”. He’s 5 so I answered by explaining that the driver either brakes to slow down or they press the accelerator really lightly to go slowly. Clearly this explanation wasn’t enough and in trying to answer his next question “But how do cars work?”…
Read MoreSave costs by hiring a translator
Earlier this year I attended the European Coatings Show in Nuremberg and was amazed at the number of sales professionals I met who were doing their own translations. (Warning, this is heading into rant territory!) Okay, so I wasn’t surprised that the English translations were being written by non-native speakers – that I could tell and was often the reason…
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