Trade Show Tips: Increase Event ROI with Effective Preparation and Follow-up

Trade Show Tips: Increase Event ROI with Effective Preparation and Follow-up

It’s trade show season and many of you will be making the most of the opportunity to showcase your products or services, reconnect with colleagues, and make new connections. As exhilarating as the experience may be, if you’re a seasoned exhibitor, you know how much work and preparation goes into it. The more you plan ahead, the better chances you’ll…

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