Tag Archives: Small Island Big Business

Small Island Big Business, The Insider's Guide to Success in the British Market by Sarah Silva

Don’t Take Sweets From A Stranger, But A Book From A Friend Is Fine

Don’t take sweets from strangers!

Did your parents ever teach you that as a kid? Because if there’s a stranger lurking around the school gates with free sweets to entice you into their car, they’re clearly up to no good.

That kind of advice has stuck with many of us and when we’re offered anything for free, there’s a niggling feeling that something’s not right.

You have to let your prospective clients get to know, like, and trust you before they enter your world.

Now we’re friends by now. You know a bit about my life, my thoughts, and business… I even know a little about you if you’ve replied to any of my emails.

But even though we’re not strangers any more, I get that you still want to know why I’m offering my Kindle book for free for the next 72 hours (13-15.06.18). So this is why:

To boost awareness of me and my business.
To help more people do business with the British and do it better, more easily, and with greater returns.
To encourage more Amazon reviews (because they matter to rankings and all sorts of things for future sales), and
To dish the dirt on translators and interpreters – exactly what we do and how it can help you (because most translators hide away and you don’t know they exist).

Honest and open. If that sounds fair to you, you’ll want to know what you’re getting. So if you want to hear from someone who’s read the book and wrote a lovely review, here’s what Miriam had to say:

      “In her book “Small Island Big Business” Sarah shares her insights in terms of doing business with the British.
Throughout her book, Sarah breaks down cultural barriers which you might face when doing business in the British market.
As an entrepreneur myself, I appreciate that she gives practical advice which makes it easier to apply and implement to your own business. Big thumbs up for action-oriented advice leading to major results.
Furthermore, Sarah does a great job in explaining the importance of “identifying your ideal client” as well as “positioning yourself as an expert”.

You’ll benefit from reading Sarah’s book if you would like to get a better understanding of how the British mind operates. Sarah gives practical advice for everyone who wishes to grow his business in Britain.

You haven’t read Sarah’s book yet? – Order it today and share your opinion with us!”

You heard the lady, head to your local Amazon page and grab a free copy of Small Island Big Business, The Insider’s Guide to Success in the British Market. Share with friends and colleagues, and if you already have a copy, I’d love a review 😉

If you prefer the feel of a shiny new book in your hand and don’t do digital, head over here to order a paperback version directly from me and a free gift.

 

Cinema seats

Stop Your Kopfkino in its Tracks

Kopfkino – my new favourite word.

Such a precise and clear definition of something we all do.

Kopfkino describes those moments when you play out an entire scenario in your head. If you don’t speak German it literally translates as ‘head cinema’.

You and I both do that, more than we’d like to admit.

There’s the nice version, for instance, imagining your boss is going to award you a promotion because of a major deal you’re about to pull off.

The real story: you’ve not even picked up the phone or identified the opportunity yet so that’s just a pleasant dream.

You might also attach meaning to something negative: say, you didn’t get a reply from that prospective client you met last week. Jeez, you went all the way to Cologne to that trade show, they seemed really enthusiastic and now they’ve disappeared off the face of the earth. Well, that’s a dead end, no point wasting time on them anymore. If they’re all like that, no point going there again or sales are going to plummet…

The real story: the week after a trade show is as busy as the week before as you frantically try to keep all the promises you made on the exhibition floor. You know that, but sometimes your brain likes to spice things up a little, add a bit of drama to make things interesting.

When you’re dealing with another culture, say your prospects are British, this is when your mind can play tricks on you. Kopfkino can really come into its own.

Understanding a subtle distinction where both sides mean something slightly different can have a huge impact on the outcome. Stop your Kopfkino in its tracks by running through these three points:

1. Instead of taking things at face value when you’re dealing with the British, consider our love of humour and sarcasm. Ask for further explanation if necessary.

2. Consider that the British are masters of understatement. The British pilot Eric Moody was flying from Britain to New Zealand in 1982 when Mount Galunggung erupted and volcanic ash caused all four engines to fail. This is what he said: “Ladies and gentlemen, this is your captain speaking. We have a small problem. All four engines have stopped. We are doing our damnedest to get them going again. I trust you are not in too much distress.”  Technology may have improved since the 80s (though volcanic ash would probably still cause a fair bit of disruption), but our communication style is deeply ingrained.

3. Consider also that we are generally non-confrontational. We would rather hoover up after a visitor has left than ask them to take their muddy shoes off before they walk all over a cream carpet. Applied to business, your British colleague may not want to criticise or confront you directly so will soften the criticism. Listen to the underlying message carefully, it might be sandwiched between more positive information.

And if you’re starting to think this is all too much bother, Brexit is real, and how on earth do we Brits get any business done at all, fear not. My insider’s guide to doing business with the British and increasing your profit margin is just what you need.

Burrow into the British mind, explore international marketing issues, discover why your clever concept may fail outside of your domestic market… and how to avoid that happening in the first place. And much more!

Order Small Island Big Business directly from me if you’d like a signed copy and a little gift or find it on Amazon.

Lady drinking hot chocolate from a Santa mug

Cosy conversation over a steaming cup of hot chocolate

Wow, I wanna be just like her.

That’s what I thought when I read the website of a colleague of mine, Barbara Peters. She works in the PR and marketing of food products for the German-speaking market and it shows. You read her website and feel like you’re having a conversation right there and then – with an actual person, not a company. And it gives you an insight into the type of work she could do for you, how she could help you.

Write as you speak is one of the fundamentals of good marketing and interesting writing.

Maybe it’s the first draft that your brain splurges out on the page, maybe it’s close to the final version. But at some point you really need to do away with the templates, stock phrases and corporate speak, and start having a conversation with your reader.

Because that’s what they want.

Nobody wants to be sold to. Nobody wants to read that your company was founded in 1836 at the start of a long and detailed timeline (you can weave that information in your text in a much more appealing way, trust me).

Your reader is a potential buyer who’s reading your website to see if you understand their problem.

If they feel you do, they’ll be drawn in to your welcoming arms as you explain what you can do to make that problem disappear. Then buying your product or service becomes a happy by-product.

My website needs an overhaul like so many others I see and it will be done. There’s a bit of preparation to do first though before it becomes the online equivalent of a comforting conversation over a steaming cup of hot chocolate. Marshmallows and sprinkles optional.

If you’ve got plans for your website next year, it pays to start thinking about it early on. Find out what your clients are really looking for and what they’re not getting right now.

And in the meantime, practice blurting your thoughts out on the page.

I’ll help you tidy it up into appealing English for your English-speaking readers and buyers.

Grab a mug of your favourite comfort drink and head over here to  boost your business in the British market. Small Island, Big Business, The Insider’s Guide to Success in the British Market is filled with valuable tips and insights to get your 2018 off to a great start. It’s the perfect read to motivate you in the New Year. Go to www.chemicaltranslator.com/book for more details.