Trade Show Tips: Increase Event ROI with Effective Preparation and Follow-up

Trade Show Tips: Increase Event ROI with Effective Preparation and Follow-up

It’s trade show season and many of you will be making the most of the opportunity to showcase your products or services, reconnect with colleagues, and make new connections. As exhilarating as the experience may be, if you’re a seasoned exhibitor, you know how much work and preparation goes into it. The more you plan ahead, the better chances you’ll…

Read More
Battle of the Sales Pitch

Battle of the Sales Pitch

There was beer. A lot of beer.   It was a brewing and beverage trade fair after all but I still felt a little strange sampling the products while being all professional and talking business. Well, when in Rome, or Nuremberg… What not to do   What tends to happen at trade shows is that the sales people on the stands are…

Read More