There was beer. A lot of beer. It was a brewing and beverage trade fair after all but I still felt a little strange sampling the products while being all professional and talking business. Well, when in Rome, or Nuremberg… What not to do What tends to happen at trade shows is that the sales people on the stands are…
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How many ingredients are there in your business? Restricted by the German purity law, German brewers can only use four ingredients – malt, hops, yeast, and water. There are only so many combinations and yet there are thousands of different beers, so how do they do it? Just a few craft beers Brewers are considered to be great chefs. As…
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