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The entrance to the BrauBeviale trade show 2018

Battle of the Sales Pitch

There was beer. A lot of beer.   It was a brewing and beverage trade fair after all but I still felt a little strange sampling the products while being all professional and talking business. Well, when... Read More..

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Image of hops with the text “Why business is like beer”

Why Business is Like Beer

How many ingredients are there in your business? Restricted by the German purity law, German brewers can only use four ingredients – malt, hops, yeast, and water. There are only so many combinations and yet there are thousands of different beers,... Read More..