How many ingredients are there in your business? Restricted by the German purity law, German brewers can only use four ingredients – malt, hops, yeast, and water. There are only so many combinations and yet there are thousands of different beers, so how do they do it? Just a few craft beers Brewers are considered to be great chefs. As…
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…And How to Make Sure It Never Happens Again What on earth were they thinking? When you sent your German brochure* off to be translated by a professional, you expected professional work – but what you got was amateurish English. Maybe even glaring mistakes. It’s a bad translation, and you don’t need to be a native speaker to see that.…
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What do you feel when you look at old photos? I’m talking about the pre-digital age photos. Those slightly fuzzy ones in muted colours your parents took on holidays, trips, and special occasions. Realistically, you’re looking at a piece of shiny paper with smiling faces or a slightly wonky landscape. Nothing to write home about unless you recognise those faces.…
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