Battle of the Sales Pitch

Battle of the Sales Pitch

There was beer. A lot of beer.   It was a brewing and beverage trade fair after all but I still felt a little strange sampling the products while being all professional and talking business. Well, when in Rome, or Nuremberg… What not to do   What tends to happen at trade shows is that the sales people on the stands are…

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How to Get Polished English Without Paying for Translation

How to Get Polished English Without Paying for Translation

When you’re a non-native English speaker and want a flawless finish Have you ever hesitated when writing in English? Ever thought you’re not entirely sure you want to hit publish and send that post out for everyone to see? If you’re sending a document for printing, there’s no edit function once you’ve spotted a typo and then you may have…

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Why Business is Like Beer

Why Business is Like Beer

How many ingredients are there in your business? Restricted by the German purity law, German brewers can only use four ingredients – malt, hops, yeast, and water. There are only so many combinations and yet there are thousands of different beers, so how do they do it? Just a few craft beers Brewers are considered to be great chefs. As…

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