Why Business is Like Beer

Why Business is Like Beer

How many ingredients are there in your business? Restricted by the German purity law, German brewers can only use four ingredients – malt, hops, yeast, and water. There are only so many combinations and yet there are thousands of different beers, so how do they do it? Just a few craft beers Brewers are considered to be great chefs. As…

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What to Do When You Get a Bad Translation…

What to Do When You Get a Bad Translation…

…And How to Make Sure It Never Happens Again What on earth were they thinking? You sent your German brochure* off to be translated by a professional. What they delivered back to you is amateurish English at best, clunky and with glaring mistakes at worst. You can see it’s a bad translation and you’re not even a native speaker. Now,…

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Business Through the Camera Lens

Business Through the Camera Lens

What do you feel when you look at old photos? I’m talking about the pre-digital age photos. Those slightly fuzzy ones in muted colours your parents took on holidays, trips, and special occasions. Realistically, you’re looking at a piece of shiny paper with smiling faces or a slightly wonky landscape. Nothing to write home about unless you recognise those faces.…

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