Language is business. It’s not just a tool for businesses to communicate with each other. Languages export and import words.We’re very generous with the English language and frequently allow our words to spread across the world and infiltrate any language that we come into contact with. I suspect it’s mainly to do with American culture, Hollywood and the language of…
Read MoreHigh demand for unofficial language
Posted on 15th January 2022
International English under the microscope Walk into any supermarket to buy carrots and you have a decision to make: do you buy those bunched with leaves, the rough and ready ‘wonky’ type, cleaned and packaged, or baby carrots? It may surprise you to know that baby carrot is a misleading term. Most of these delicate little carrots aren’t plucked from…
Read MoreMy prediction and three key marketing trends for 2022
Posted on 1st January 2022
The transition period between the end of one year and start of the next is often a time of reflection and of making exciting plans for the next year. It doesn’t feel as if we’ve had the chance to make definite plans in the past couple of years with all the restrictions, testing and vaccines. Instead, our focus has been…
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